The evolving role of social media in news organizations
Nowadays those uncertainties are irrelevant. Social media has become the driving force of many news organizations’ digital strategies. They don’t just want to have a presence on the social web — they want to make the most of it.
That’s why some newsrooms have hired social media editors and community managers to guide their social media approach. Still, the day-to-day tasks of these employees differs from organization to organization.
Anthony De Rosa of Reuters, Drake Martinet of All Things D, Katie Rogers of The Washington Post and I will attempt to define what a social media editor is and how the role has changed at Mashable‘s Media Summit on Nov. 4.
Click here to read the interview that was conducted live.