The evolving role of social media in news organizations

The evolving role of social media in news organizations

A few years ago, news organizations were unsure about social. Journalists were apprehensive to create Twitter accounts and media companies questioned whether a branded Facebookfan page was necessary.

Nowadays those uncertainties are irrelevant. Social media has become the driving force of many news organizations’ digital strategies. They don’t just want to have a presence on the social web — they want to make the most of it.

That’s why some newsrooms have hired social media editors and community managers to guide their social media approach. Still, the day-to-day tasks of these employees differs from organization to organization.

Anthony De Rosa of Reuters, Drake Martinet of All Things D, Katie Rogers of The Washington Post and I will attempt to define what a social media editor is and how the role has changed at Mashable‘s Media Summit on Nov. 4.

Click here to read the interview that was conducted live.

 

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